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About Us

Sta-Tru Wheels was founded in 1984 in a home garage. We have grown through the years and have built over 4 million wheels. As you might guess, during this time we have learned a lot about how to build wheels the right way.

With this knowledge we proudly conceived our very own, high-end wheel brand, Speed Tuned Wheels. Speed Tuned was created in 2010. It takes the knowledge of what materials work best and implements the stringent wheel building process we have developed over the past 30 years to create some of the most reliable, high performing, value bicycle wheels on the market. Speed Tuned offers a full line of carbon and aluminum road and mountain bike wheels in many different sizes and price points. Even though many years in the industry has caused us to evolve, we are still proud Speed Tuned exemplifies the core value we had from day one, to enhance every cyclist’s riding experience through quality, consistency, and value, one wheel at a time.

THE TEAM

1

ANDREW HENCKE

PRESIDENT
I like watching movies, collecting movies, etc.  Favorite actor hands down, has to be Steven Seagal, favorite non-Seagal movie might be Expendables XXXXVII. I enjoy riding, exercising, evening walks and getting together with my college buds.
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2

DICK STEELE

OPERATIONS
Born and raised in the Boston/New England area and drove Route 66 to California in 1966. Started in the bike business in 1969. Worked in a local shop in Goleta, CA while attending and teaching at UCSB.
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3

BRANDON HAGER

SALES MANAGER
I enjoy spending time with my fiancé and our dog Penny. I Love all things cycling, but truly enjoy mountain biking. I played basketball and ran track in high school. I now I enjoy tennis and going to the gym, when I’m not out on the trail.
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